The answer to that question is simply ‘it depends’. And it depends mostly on one thing; budget. What app will work best for your project and who will develop it are both budget considerations. That said, let’s make something clear from the outset. The cost of developing a native app is generally going to be prohibitive for individuals and therefore an option only for medium to large businesses.
Today, few would argue that a mobile phone application is as important, if not more important than a website. Polls suggest that while access to the internet via mobile devices is up (about half of U.S. smartphone owners check their devices several times an hour or more frequently), 90 percent of that time mobile-phone time is now devoted to using apps. Apps have changed the way we live. For small businesses, this presents a new and more challenging way to attract, engage and retain customers.
User Experience Design (UX) is like the digital iteration of the age old saying, “the customer is always right”. In a digital age where many customer transactions are done online and through mobile apps, it’s easy to forget the importance of customer experience. Which is what makes UX design so important to the survival of your web and mobile apps.
If you’ve worked in any field related to web or app design in the past few years, chances are you’ve heard the term UX (User Experience Design) and UI (User Interface Design) being flung around with monotonous regularity. Truth is, they are very important for this industry. They’ve marked a considerable shift in the way people interact with services online. But they are not new concepts.
Journey Maps play an important role in improving the user experience. They help an organization to truly understand what their customers, or users, want and feel when using their product. In doing so, they give an organization the chance to make the necessary changes that will ensure a great customer experience.