Three Reasons Small Businesses Need Mobile Apps

June 14th, 2017
Three Reasons Small Businesses Need Mobile Apps

Today, few would argue that a mobile phone application is as important, if not more important than a website. Polls suggest that while access to the internet via mobile devices is up (about half of U.S. smartphone owners check their devices several times an hour or more frequently), 90 percent of that time mobile-phone time is now devoted to using apps. Apps have changed the way we live. For small businesses, this presents a new and more challenging way to attract, engage and retain customers.

Mobile Apps have fundamentally changed the way we use the internet…

They’re our Virtual Assistants – It’s been almost 20 years since a mobile phone has been used for only text messages and phone calls. Since then, mobile phones have become our own super-pocket assistants holding info for our day planner, phone book, road map, stereo, camera, photo album, game console and even television. We’ve come a long way.

Apps Make Everything Easier - Many apps are focused on convenience. Want to lose weight? There’s an app for that. Want to re-organize your closet? There’s an app for that. Want to find love? Yep, there’s an app for that too. Apps can control our air conditioning and even pay our bills. Well, facilitate the payment at least. They still use our money.

For small businesses, this era of greater visibility, access, and direct marketing control means that brands (big and small) need effective mobile strategies. Ecommerce website host Shopify developed an app that allows sellers to remotely interface with their web application. In this way, sellers can go to a marketplace and sell their goods without ever having to touch any money. The app controls inventory and, with the addition of the credit card reader, captures payments on the spot. The PayPal app offers similar functionality. These kinds of advancements in app technology are changing what it means to be able to run a small business. They’re removing the barriers.

The benefits?

Build Brand Recognition - A well-designed mobile app icon isn’t just a necessary tool to can cut through the competitive app noise, it’s a great way to attract and build brand recognition among that huge pool of smartphone users

Be Rewarded for Adding Value – A personalized user/customer experience will build a loyal customer base who will fall in love with the targeted features, content, ease of access, and speed that your app will provide.

Boost Revenue - Whether its coupons, promotions, special announcements or personalized alerts, mobile apps offer a powerful direct marketing tool that drives more conversions and customer sales

Turning Innovation Upside Down

It used to be that big corporations produced ideas. Now, ideas produce big corporations. Today, a viable idea for an app can make you millions in months. All you need is some motivation and a relatively small investment. But don’t worry, if you can’t raise the money, there’s an app for that too.

And if you’re worried that you simply don’t know much about user-friendly formats, how to personalize effectively, or the cost of on-going feature updates then chat to the Disrupt Studio team. We don’t just help you build pretty things, we create the ultimate experience for your users based on their goals, motivations, and desires. Everything we do is user-centric and we’re ready to give your start-up an edge in the mobile app space.